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Exam 20: Introducing New Market Offerings

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Question 51

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________ are informal workplaces, sometimes garages, where intrapreneurial teams attempt to develop new products.

A) Stage-gate systems
B) Skunkworks
C) Funnels
D) Opportunity spaces
E) Research centers

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Question 52

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Consumer preferences for alternative product concepts can be measured through ________, a method for deriving the utility values that consumers attach to varying levels of a product's attributes.

A) concept testing
B) perceptual mapping
C) gap level analysis
D) conjoint analysis
E) morphological analysis

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Question 53

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What is crowdsourcing?

In a ____________, the project leader, working with a cross-functional team, must bring a set of known deliverables to each gate before the project can pass to the next stage.

Which of the following uses conceptual lens and structured innovative-thinking tools to achieve market perspectives from different angles?

Identify the stage in the consumer adoption process in which the customer is stimulated to seek information about the innovation.

Sales-wave research can be implemented quickly and carried out without final packaging and advertising.

Most established companies focus on incremental innovation rather than radical innovation.

Briefly explain the three parts of the demand-first innovation and growth (DIG) framework.

Which of the following terms refers to the degree to which the innovation can be tried on a limited basis?

Adaptive conjoint analysis (ACA) is a "hybrid" data collection technique that combines self-explicated importance ratings with pair-wise trade-off tasks.

A business analysis is performed mainly to identify if a company has got a technically and commercially sound product.

Intercom, Inc. together with its subsidiaries, primarily engages in the generation, transmission, and distribution of electric power. The company observes that its growth has stagnated over a period of two years. In an attempt to promote growth, it considers adding new features to the existing products and introducing a few new products. The company forms a committee consisting of three top executives, one of the production mangers, a few operational managers, and a representative of the HR department to generate ideas. This team is called a(n) ________.

The job of translating target customer requirements into a working prototype is helped by a set of methods referred to as ________.

Some firms might delay new product launch until after the competitor has borne the cost of educating the market and its product may reveal flaws the late entrant can avoid. This can be classified as a parallel entry.

Which of the following is the mental step in consumer-adoption process where the customer starts considering whether to try the innovation?

Briefly explain the three choices available to companies when deciding the timing of market entry.

What is the consumer-adoption process? What are the various steps in the process?

Which of the following is an advantage of sales-wave research?

Attribute listing lists several ideas and considers each in relationship to the others.